HOW I LEARNED
TO STOP WORRYING
AND LOVE AI
A 5-Part Series for creatives, strategists, and others
who want to see AI make marketing better. Again.
We’re at an inflection point.
AI won’t replace your team.
But it will raise the bar.
And in a world of infinite content,
that might be the best news
we’ve had in years.
Because now the real question
isn’t how fast can you market?
It’s what can you say
that matters?
About This Series
For years, I watched the rise of large language models from the sidelines — curious, cautious, and quietly preparing.
Then, last year, I stepped into the arena.
Not just to test the tools, but to test myself.
The result is this 5-part essay series built around five films, five key aspects of the ongoing transformation, and one clear goal; to help creatives, strategists, and brand leaders navigate the real implications of AI in marketing.
Along the way, I ask a few core questions:
What are LLMs, really — and how do they “think”?
Are automation and efficiency really where we should aim?
What risks should we take seriously — and which are just noise?
What are LLMs, really — and how do they “think”?
This isn’t about prompts. It’s about purpose.
And if you’ve been feeling like the pace of marketing is improving but its impact is rapidly going the other way —
This series was written for you
Carousels: The quickest take on my take on AI.
For those who want a refresher on the big ideas — just enough not to sound clueless at a dinner party — these cover the same topics as the full-length essays, but in a shorter, swipeable format.
RISE OF
THE LLMS
PERFECT
PARTNER
REAL
RISKS
REAL
OPPORTUNITY
WAY
FORWARD
Brand Whisperer and AI Champion
How to Work With Me.
Sharpen your story. Align your team. Drive results.
For CEOs, CMOs, and the teams shaping what comes next.
AI is changing the marketing game — lowering the cost of content to near zero and speeding up delivery. And for most day-to-day marketing, that’s a win.
But truly great companies aren't built on optimization. They’re built on clarity.
Clarity of quality. Of positioning. Of narrative. And without it, while teams may move fast they say little. With it, every touchpoint builds belief and reinforces a brand that moves customers, excites investors, and encourages employees to engage, adopt, and buy in.
That’s where I come in.
I work with CEOs, CMOs, and key teams to sharpen the thinking at the heart of your brand and help bring it to life with smarter strategy, stronger tools, and higher creative standards. In some cases that means leading hands-on, AI-supported brand sessions across departments. In others, working one-on-one to ensure your top performers are getting the most out of their AI partnerships. But whatever the particulars, the goal is the same: turning potential into performance.
Dare to Be Great. Again.
Welcome to the point of this whole endeavor — the five articles that I hope will spark what I genuinely believe could be the beginnings of your own adventures in AI.
For years, the pressure to be faster and cheaper pushed a lot of us to settle.
Good enough became great. Volume beat value. And for me this series
was my way back.
Which is why I researched, wrote, designed, and (if you call this coding) coded everything here. Not entirely alone, mind you — I had the support of good friends. But mostly, it was just me and my partner, me and my AI.
Why? Not because it was easier. Believe me. It wasn’t. I did it because the tools now available don’t just make this kind of work possible. They make it necessary.
Because in a world where average is unlimited, the only measure of content is whether it's worth your time. And the only things worth anyone’s time are truly new ideas, real insights, and takes that actually impact your lived experience.
So take a breath. Settle in. And rediscover what's possible when the tools of marketing aren’t just efficient — they’re elevated. To respect your time, reward your attention, and send you back into the world just that bit better for having stopped.
